New book now available
A new book on branding authored by GeigerBevolo partner Chris Bevolo is now available. A Marketer’s Guide to Brand Strategy: Advanced techniques for healthcare organizations, published by HealthLeaders Media, is a primer for those healthcare provider organizations seeking to strategically build brands. Content includes:
- the value of branding
- why branding is essential in today’s market
- common branding myths
- how to create a brand strategy
- living the brand
- measuring brand effectiveness
Also featured are three healthcare providers who share their brand building stories. The book is available for purchase at www.healthleadersmedia.com/books.