Pointing the Way: A look at new sources that are influencing how your patients choose care

This paper takes a look at the trend of outside influencers and their role in consumer healthcare decisions. The trend is so new that currently there are more questions than answers. So along the way, we pose key questions marketing leaders need to consider. At the end of the paper, we share some next steps for considering outside influencers as part of your marketing strategies.

GBi Paper: Pointing the Way.

This entry was posted on Sunday, December 16th, 2007 at 11:38 am and is filed under Paper. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Pointing the Way: A look at new sources that are influencing how your patients choose care”

  1. GeigerBevolo » Blog Archive » How Carol could change the face of the healthcare market Says:
    January 29th, 2008 at 10:21 am

    […] our newly released paper, Pointing the Way: A look at new sources that are influencing how your patients choose care (available for free download), we ponder the potential rise of what we call a “patient broker.” […]

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