I’ve been a gamer for as long as I can remember. I clearly recall the night my father brought home Pong and hooked it up to a tiny black & white television set. At the time (circa 1980), we lived a tiny rented farmhouse with no cable and limited network reception. This device finally gave our TV a purpose. My brother and I sat in front of that thing for hours whacking a giant pixel back and forth — ahhhh, memories. Little did I know, this new medium would become a vehicle for exposing me to targeted messaging from companies I actually cared about. I certainly had no idea it would become a venue for receiving personal healthcare advice. Read More
May 11th, 2008 | By Adam Meyer
How many times have you tweeted for your organization today? Once? Twice? Not at all? I’m going to go out on a limb and bet 99.9 percent of healthcare marketers have not tweeted for their organization… ever. Do you know what it means to tweet? No? Could I squeeze more questions in one paragraph? Maybe.
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May 6th, 2008 | By Adam Meyer
Hitting the brakes on award-based marketing
It seems you can’t walk 10 feet these days without hearing about another source rating hospitals for consumers. Of course, the latest to grab big headlines (at least within the industry) is HCAHPS, but there are many others hitting the market recently (Angie’s List, Zagat, J.D. Power, etc.). And there are the old standbys, like HealthGrades, U.S. News & World Report, and Thomson 100 Top Hospitals. Read More
May 6th, 2008 | By Chris Bevolo
Last week I attended the “Power of Impressions,” a terrific conference sponsored by the Beryl Institute. The majority of the participants were marketing leaders from healthcare provider organizations around the country, and one of the hot topics was the publishing of the HCAHPS results by the Centers for Medicare & Medicaid Services (CMS).
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April 3rd, 2008 | By Chris Bevolo
Let’s give it up for respected management guru Ram Charan. The legendary consultant and author of such books as Execution (co-authored by Larry Bossidy), Charan has an article in the February 18 issue of Fortune titled “Ram’s Rules,” which gives his insights on how to manage a business in an economic downturn.
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February 18th, 2008 | By Chris Bevolo
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